Ethnography

Ethnography

November 2, 2015

Halloween

The weather is getting colder and colder as the month of October is coming to a close. Since we are approaching Halloween I noticed that at my field sight they are using a Halloween theme within the building. Since they were celebrating this holiday by celebrating Halloween related decorations, The question that came up to mind is if the business is displaying Halloween decorations for celebratory purposes of if they are doing it to increase customers and customer satisfaction. The temperature inside the building is cold and there is music playing throughout the building. As far as customers there’s an average amount with the occasional shopper and the individuals who seem to be working on different tasks on their computers. As far as races that are present at my field site there is a mix population with the majority of the population looking Caucasian.  When I pay attention to social behaviors there are individuals who are giving signals that they don’t want to convers by putting their headphones in, and isolating themselves from other people by sitting completely away from other people in their area. There are also individuals who are around a group of people that are talking to each other on a routinely basis. Besides the customers, the employees also seem willing to keep a conversation with their customers. I’m watching people purchase different beverages and food. With each customer the cashier is not only taking their order but asking the customers how their day is going, more of a small talk. On the other hand there is another employee who is making the drinks and getting the food but he doesn’t seem to like he wants to converse much. Instead he seems busy on his tasks and completing the orders for customer satisfaction. As a result, I haven’t noticed a change in the amount of customer at my field site due to the Halloween decorations in the amount of time I have been observing. This causes me to believe that the decorations are more for celebration purposed of the holiday. 

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