Ethnography

Ethnography

November 16, 2015

Windy Days

The weather is horrible today here at my field site. Luckily I will be located indoors hidden from the wind and dust storm. The environment inside is typical to the location. The temperature is around 60 degrees and there is must present in the background. The genre music is an R&B type of style, but then switches to the country style type. I just heard that it’s the El Paso station of 104.3. The amount of customers is about normal as to every other time I’ve came to my field site. There’s single individuals enjoying either a cup of coffee or a meal, groups of people either enjoying a meal or conversing among-st each other, and customers just browsing through the aisles looking for their product that’s needed. As far as race, it looks the majority of the population is either Caucasian or Hispanic. I don’t notice any social trends instead there all diverse in their actions. For example, there is a gentlemen who look like he’s in a rush to find his product while a couple aisles next to him there is a family slowly browsing the aisle looking at each product. When I pay attention to the lounge section of the building, there are many young individuals relaxing on the couches and chairs, most of them having headphones in, I’m guessing because they prefer a different style of music then what my field site is presenting. This brings the question as to why they would rather be anti-social and listening to music by themselves rather than being social and communicating with each other. As I visualize myself in their situation, I guess I can say that I would be pursuing the same actions. What I have realized of the many observations here at my field site is that this location is popular for individual’s to relax and get away from life stressors. As a result, today is a typical day and actually slow in customer activity due to the bad weather Las Cruses is experiences.  

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