Ethnography

Ethnography

November 17, 2015

Whalemart

Whalemart is really known to having people of different backgrounds come in.  I decided to do my field notes here.  I am sitting on the bench near the restrooms and the Fells Wargo.  Many people seem task-oriented, not to say they don't care.  They do seem like they have priorities elsewhere and are probably worrying and stressing, from some of the looks of it.  All the cashiers seem really polite and nice.  The cashiers welcome and ask the customer how their day is going.  They get a comfortable response and then proceed to wish them a good day/night.  Alas, there is always that one grumpy cashier (and I have spotted said person) that doesn't really look too happy to be working where she's at.  He/she is really releasing a negative vibe that I'm feeling it from where I'm sitting.  Overall though, the crowd of consumers seem happy.  I've seen so many ethnicities shopping and checking out, they have all had positive attitudes and responses.  There is always a smile from them when the cashier initiates the smile.  I guess it really does depend on the cashier to set the mood at the beginning of the meeting between them and the customer.  As of right now, I'm looking for anything abnormal or strange.  So far, it's been the same routine from both sides.  There does seem to be a lady who is loaded with coupons.  Her cart is extremely full.  I hope she doesn't have a coupon for all of her items.  She surprisingly does, almost.  I can tell the line of people that is formed behind Ms. Coupon are getting a bit irritated and impatient.  Slowly the line is breaking apart to go to other lanes.  After about, roughly, 10 to 15 minutes, she has finally completed her purchase and is now walking off into the unknown.  The cashier that was helping Ms. Coupon now has a visit from Ms. Coworker and are now talking about how many coupons Ms. Coupon had.  They seem to be laughing by how much she had in coupons.
Same routine.  Walk up.  "How are you?"  "Good and yourself?" "I'm good, thank you." Cashier tells customer the total.  Swipes their card/hands them the money.  Gets their bags. "Have a nice day!" They leave.
I am now realizing how repetitive the cashiers are.  You can always tell which ones are the sincere ones and which ones are treating it like a job.  For the ones that treat it like a job, they always smile and once the customer is gone, the smile is gone in an instant.
I'm about to call it a day for this field note, these Whalemart benches aren't at all that comfy after awhile.

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