Ethnography

Ethnography

October 26, 2015

Everything Store

As I approach the entrance there is a guy walking out with a huge case of beer and his dog.  HIS DOG!  He took his dog to the store with him?!  The dog doesn't have anything to signify that it's a service dog, and there's no apparent reason that the owner would need one.  Interesting.

At the bakery there are four girls looking at the cake book.  One of them says, "I like this one."  Another says, "that is cute."  The teenaged girl has headphones in.  There's also the Mom, and a younger girl, probably about 6 years old.  The fourth woman is an oddball age, and I'm unsure of what role she plays in the group.  Mom says, "Oh, that's pretty."  The youngest girl starts walking off, but as soon as the rest of the group leaves in another direction, she turns around to catch up to them.

A few aisles over two workers are stocking the shelves.  The woman has a pink clip in her hair.  Pinkie is trying to find the right place on the shelf for a certain type of pasta.  Both the workers inspect the boxes of pasta as if they're foreign objects, looking at all sides of the box.  Pinkie, with a huge lack of confidence, mumbles "this goes here" and she bends down to organize the shelf.  A moment later I notice that her the other worker is completely moving one section of the pasta.  It looks like it was put in the wrong place.  I wonder how hard it can be to organize pasta.

I walk down the soda aisle.  There I find the Quiet Couple looking at 12-packs of Pepsi.  They don't say anything, and they look a little akward.  After a few minutes of observing them and waiting for them to do something, I realize that they aren't going to speak.  They eventually walk down the aisle and leave.  I leave in the opposite direction.

As I come near the end of the aisle, I notice a shopping cart overfilled with containers of Hawaiian Punch.  The cart is filled to the max!  There's another cart right next to it in which Shrimpy, another store employee, is filling with boxes of saltine crackers.  He gets the cracker cart filled and starts to walk away, he tries to pull the Hawaiian Punch cart but realizes it's to heavy and leaves it there.  I follow him to see where he's going.  He turns onto an aisle just a few feet away from where he was loading the cart.  Then I realize he's re shelving things.  The crackers that were once on the endcap display are now being put in their proper place on the shelf.

I move onto the next section.  As I'm walking down one of the main aisles, a middle aged couple is walking towards me.  Curly Haired Wife tells her husband, "No, it's right here babe."  They enter into the baby clothes section.   Curly practically repeats herself, "It's this section right here."  At first they just wadner through, and I wonder if they're looking for a certain kind of clothing.  Curly makes comments like, "oh, this is cute."  Then it looks like they found what they were originally looking for.  They stop to look at jeans.  Husband ends up on his keens looking for the right pair and size on the bottom shelf.  Once they find a pair that they like, he gets back up and they continue browsing the section.  Then Curly realizes that the jean shelf/display has another side to it.  She tells Husband, "I think we got the boys kind."  At first he doesn't understand, but then they restart the jean hunt with the pile of girls' jeans.  As I walk past them one more time, I notice that Curly has a butterfly tattoo.  I surprisingly like it.

A ways down the main aisle, close to electronics, there's a family of five.  The first thing I see is PJ Mom, wearing her fleece pajama pants, messing around with the dad.  The entire family is being loud, but they look happy.  The kids are all laughing, especially the youngest one.  There's a ten or eleven year old pushing the cart, which only has two items- men's razors, and a couple of DVDs.

I begin making my way to the front of the store.  There's an older (40-50 year old) woman and a younger woman (early 20s) with a baby.  The baby must have been upset, ans the older lady is getting him out of his carseat.  They stop at an endcap to look at some sort of Eeyore merchandise.  Three feet later they stop again for an Eeyore Christmas ornament.  They talk of how it would be for the baby.  When I pass them I notice that the baby is wide awake.  He's dressed in his pajamas.

I hear two people talking behind me.  One asks, "What time do you get off?"  The other responds, "In 10 Minutes."  "Must be nice... You gonna go home or go out?"  I look over my shoulder to confirm that they're to employees.  Yep, they're wearing their uniform.  Before I hear the response, I exit the store.














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