Ethnography

Ethnography

October 5, 2015

Rain Rain

Today was an odd day for me to do my field observations. It is storming off and on outside but this weather seems to be bringing I quit a bit more customers. Inside the building it is very cold. You would think that they would turn the heaters on since it is also cold outside but knowing this New Mexico weather I guess it could be warm by the evening. I decided to come earlier in the day again just because my work schedule didn’t allow me to come at my normal time.
 As I look around there are many customers who seem to be ordering coffee and conversing with a friend or whoever there with. Out of every one who is present in my location the groups of people consist of individuals either on their computer, individuals who are sitting alone and just about ninety percent of the individuals that are alone are on their phones, and groups of individuals who seem to be partaking in different conversations. I can’t hear all of the conversations but there is a couple behind me who seem to be enjoying each other’s company over a cup of coffee and the female is discussing how she loves this cold rainy weather and the male is explaining how he enjoys the hot or warm weather better. Again like any other day there is music playing in the background that sounds like one of Las Cruces local radio hip hop stations. I’m personally really enjoying the music. The population inside of the building is a mix between all races. For some reason it seems like the white population has greater numbers as customers here at this building. Every week as I come to my field site I notice that most of the time the population consists of the majority of white people. I have also noticed that more that eighty percent of the population is mid aged. This is probably due to the fact that this environment has a lot of modern supplies which allows individuals like college students to have a comfortable place to study, relax, and also re-up on much needed supplies. For the long amount of time that I have been here there has been very little activity. What I notice the most out of almost every individual is that they will pick their phones up and scroll through it for a little while and then set it back down. After a maximum of at least forty five seconds they would pick up their phones again to check if they have any notifications. I have also noticed that my field site is a primary spot for individuals to gather their information and also refuel on food or drinks in between events of their busy day.

As a result I don’t see that much activity that is out of the ordinary here at my field sight. As I make my final observations around the building there is still the occasional shopper who is looking for supplies, groups of people gathering just to spend quality time or study time, and also individuals who need to just be alone. My field site is a place of all ages where you see interactions from kids running around in the toys area, middle aged individuals trying to have a progressive day, and elderly citizens trying to get their fresh cup of coffee.

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