Ethnography

Ethnography

November 9, 2014

Electronic Central

This store has an enormous selection of electronic goods. There is every kind of television, camera, speaker, computer, movie, and game that a person could ever ask for. Several employees walk the isles lending assistance to the customers entering the store. The environment in here feels fresh and clean, it is inviting in the layout and presentation of the products.

The majority of the employees seem to be stationed at the cash registers where many people are waiting in line to check out with their items. The checkout per person drags on because the employee must ask the customer a series of questions on warranties and return policies. I notice that nearly none of the individuals sign up for a store membership or receive a year or lifetime warranty.

A mother and her two children enter the building. The two boys look to be in elementary school or so and are both wearing athletic uniforms. The Team walks towards the computer and printer section but the boys get side tracked at the video game area. After a few minutes of observing the games the mother gathers them up and they proceed. The Team leaves shortly after, with the mother carrying a handful or printer ink cartridges to the register.

I see a man in a suit maneuver to one of the employees on the floor. The two discuss among each other then move to the camera and video recording isle. Grey Suit picks up some of the cameras to look them over while he asks questions about them. He decides on medium framed digital camera with an extended lens fixture. Grey Suit and the employee who helped him head to the checkout to finalize the transaction.

Most of the individuals in this place are located around the television area. There are three triple layer standing shelves that house close to thirty televisions total on display. This is indeed a sight having them all synchronized to the same channel, giving off a faceted collage type looking image. It gives the impression that some people are here just to watch the TVs and not purchase one.

Employees wearing their work shirts help the elderly carry products out to their vehicles, while others carry new boxes of shipments from trucks into the store. I see two or three workers mop the floor near the water fountain. The store is not backed up with people in the lines now. In the peak of the sales the store must have made a fair profit, being that everything is pretty expensive.

I find myself wondering how many total sales the business would have made in the day. With the amount of inventory and the prices shown it must be a lucrative market. The last remainders of the lingering people leave out the store near dusk and I do the same. The employees must enjoy their job being able to watch television all day and listen to music, while offering a bit of guidance throughout the day.

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