Ethnography

Ethnography

November 21, 2014

Target


I decided to go to Target after work the other day at around 7:30 PM. Target has just about everything you can think of. I think it’s safe to say that I love target. Unfortunately I had to go in my work clothes which is so embarrassing to me. I walked in to Target and immediately went to go look at the sweaters.

Like I said, Target has everything. Including clothes and shoes. There were quite a few people there at this time. I remind myself that I am only here to buy things that I actually need. I proceed to the make-up section to get what I really came here for. Eyeliner and some mascara. I noticed something a little strange while in the make-up section.

To the right of me were 3 guys picking out make-up too. The only reason I found this strange is because not many guys wear make-up, but also because I don’t think a single one spoke English. They were all speaking another language that I’m not familiar with. I could also tell that they weren’t really agreeing on what to buy.

I then carried on to the perfume section. They followed not to long after I did. I then thought, maybe there aren’t buying the make-up for themselves. They were also looking at nail polishes and body sprays. This led me to think that maybe they were buying a present for someone.

I then noticed a lady in the shoe department who I had helped at work a few hours earlier. She seemed to recognize me too and gave me a warm smile. By then I had already gotten what I had come for and proceeded to go to the check-out line. The lines were much shorter now than they were when I first came in.
The lady was nice and asked how I was like I’m sure she does every other customer. I didn’t get too many things so it all fit in one bag. I swiped my card and lef

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