Ethnography

Ethnography

September 28, 2014

The Happy Hour Chronicles: Hour Four, Time is on our side.

Hey folks! Dr. Alan Coholic back in the saddle again, but please just call me Al. It is just past 1 pm and it is a perfect day to enjoy a couple of cold beers with friends.  The atmosphere is the usual, a rock satellite radio station is playing in the background and birds fight over discarded crumbs.  I suspect a good turnout today so without further ado let's get this going.

First we have a table of what appears to be the cast from The Real Housewives of Las Cruces, four women three of which are in their mid 40's and one that appears to be a little younger, probably mid 30's, all finely dressed and drinking cocktails. They are having an animated conversation with lots of hand gestures and bouts of laughter. For the most part these women seem to be good friends, they appear to be very comfortable and relaxed in their postures.  But besides that it is hard to determine if they are friends from work or neighbors or what just based on observing them. What is interesting is that the only phone visible at the table belongs to the younger woman, she is not on it often, but she is the only one that does use the phone at their table.

There is a table sitting two gals in their 20's.  Both are college students I am going to assume since they are dressed casually and have backpacks with them. They are having a quiet conversation. Relaxed in their posture. I am going to feel safe saying they are only friends.  Sure enough when the bill comes they split the check. Also this table is light with their cell phone use.  The only time I viewed them with their phones was while they were waiting for the waiter to settle the tab. I figured two girls in their 20's would be glued to their phones, I wonder what is different.  With two tables that have no major cell phone use I've made a note to really focus on whether that is a going to be a trend or not today.

About 10 minutes after I sit down, a man alone in his 30's takes a seat at the bar by himself with a beer.  He is dressed casual and rocks a pony tail.  I thought at first he may have only come out to the patio to smoke, but after his second beer and fifth cigarette he appears to be just a guy drinking and smoking alone.  He keeps to himself, but like me, he appears to be doing quite a bit of people watching himself.  He never brings out a phone.

About 20 minutes in 2 gals and 2 guys take a seat at a table across from me.  All in their 20's all in casual dress.  The guys and gals sit on opposite ends of the table from each other, which is almost impressive as it is a very small round table. This leads me to believe none from this group is romantically involved.  More evidence for this theory is that even though the conversation is animated, when one of the gals is speaking both of the guy's lean forward. Their body language is telling me that they are not on a date, but they would like to be.  This table has heavy cell phone use from the two girls, they take selfie after selfie and when their beers arrive it is nothing but pictures of beers, probably for some social media site. The guys don't bring out their phones. So far this is the only table that I have noticed that have paid attention to the background music, every now and then one of them will sing along with the music.  This may be because their conversation while animated doesn't have any substance so it is easier for outside distractions. Which I feel wouldn't be a stretch of the imagination, once I overheard them talking about horoscopes I decided I had enough material and moved on to the next group.

Lastly a guy and gal sat down near me.  The gal was in her mid to early 20's and the guy was late 20's maybe early 30's.  They are dressed casual. The gal has her backpack with her so she most likely is a student.  They sit very close together, but I never got the vibe that they were romantically involved, maybe because there was no actual physical contact between them. Their conversation was very quiet, but they were both smiling so they were having a good time.  Neither of them bring out a phone during the entire duration of their lunch. Their posture was relaxed their entire meal.  The guy did pick up the check at the end.
That is all I have for you folks this week! Quite an interesting afternoon! Lemme hit a quick overview from today's observation.

  • Beer once again was the drink of choice.
  • Interesting mix of age.  Not a common trend for this time of day.
  • With the exception of the one table, cell phone use was almost nothing! Huge difference from last week.
Sorry I don't have more for you folks this week, but what I did get today was very interesting in deed.  So please join me next week and let's see what else I can uncover!
-Al

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