As I enter the café I order an Iced
Mocha and a Panini sandwich. While I wait for my food I pick out a booth to sit
at which gives me a great vantage point to examine the environment. After my
name is called I go pick up my food, sit down at the booth, I ready my pen and
paper and begin to transcribe all that I see.
It is a peaceful Monday afternoon
and the little café is fairly busy. The item that seems most popular among the
customers is an iced tea. Over the intercom you can hear pop music playing in
the background. The majority of the people in the café appear to be college
students who are immersed in their technological world. They have their laptops up and running, and
alternate between their computer and their IPhone. A few of the students are
busy working on assignments while others are checking the latest feeds on Facebook
and Instagram.
One person who was an exception to
the majority of student customers was Professor X. He was a slender, tall, bald
man who wore glasses and seemed to be in his 50’s. He sat alone, busily typing
on his computer and would occasionally take a sip of his coffee. He was very
focused on his work and hardly ever looked up from his computer screen.
The style of clothing worn in the
café is casual. For the males, ball caps, sneakers and graphic t-shirts seem to
be popular to wear on a Monday afternoon. Except for Professor X, who wore a
plaid, long sleeve shirt and a pair of jeans. As for the females, many chose to
wear their long hair down, with simple t-shirts, shorts, and a cute pair of
flats.
As you look out from the café area
you can see the remainder of the book store bustling with people who are
getting their textbooks for the new school year. Once the student’s entered the
store’s domain they appeared focused on their mission to get books and were not
in a friendly mood. The customer service counter to the left of me was very
busy with a long line of students waiting to purchase their books. The
employees seemed overwhelmed and tried to make out a smile as each new customer
piled their books one by one on the counter. However, the customer service
counter to my right was not very busy.
The majority of people who enter the store come through the left side
and as they walk in notice that everyone who is purchasing books goes to that
counter. So the majority of the students would go upstairs, grab their
textbooks, come back downstairs and purchase their books at the left service
counter. Only three students, who entered, noticed the counter to the right
side of the building and purchased their books there.
It was interesting to see the
interaction among the customers. Whenever they made eye contact with another
customer both would look away or down at their phones. Sadly, no one would
smile to the other and say “Hi.” Everyone in the store was quiet and kept to
themselves. Even in the café area, the majority of people sat by themselves and
listened to their own music. There was only one pair of girls who sat together
in comfy chairs and were busy whispering about the local gossip and their
personal boy drama, while searching the web for the latest fashion trends and
Hollywood scoop. Occasionally, they would take breaks from their complex
conversation by laughing or taking a sip of their iced teas.
-SM
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